Tourism Ministry organized a cleanliness drive under the “Cleanliness is Service” campaign.
The Ministry of Tourism organized a large-scale cleanliness drive at major tourist destinations across the country under the "Swachhata Hi Seva" campaign, aiming to further improve the hygiene and environment of the tourism sector.
Journalism India··0 views·2 min read
Friday, 2 October 2026 – The Ministry of Tourism organized a comprehensive cleanliness drive under the “Cleanliness is Service” campaign across the country’s major tourist sites and tourism institutions. The primary objective of this initiative is to elevate cleanliness standards in the tourism sector to the highest level and further enhance the experience of visitors. According to an official statement released by the ministry, the campaign was launched simultaneously at various tourist destinations, hotels, resorts, and tourism offices nationwide.
Under this campaign, ministry officials as well as local volunteers actively participated. They carried out intensive cleaning of areas surrounding tourist sites, collected waste, and accelerated public awareness of cleanliness. Experts believe that cleanliness in the tourism industry is not only an ethical obligation but also a crucial aspect of economic and social development. When tourist sites are clean, not only does tourist attraction increase, but it also benefits the health of local communities.
A senior official of the Ministry of Tourism explained that the “Cleanliness is Service” campaign aims not just for a one‑day clean-up but to build a long‑term culture of cleanliness. He said that under this campaign, not only was physical cleaning carried out, but all stakeholders involved in tourism operations were also trained in the latest methods and technologies of cleanliness management. The goal of this training is to ensure that high cleanliness standards are maintained regardless of weather conditions or the number of tourists.
The campaign has generated new energy across various regions of the country. Local administrations and tourism business owners welcomed the initiative and indicated that they will continue to adopt similar measures in the future to make the tourism sector more attractive and cleaner. The ministry also clarified that this campaign is part of an ongoing process and that many more steps will be taken in this direction. This will not only boost the country’s tourism reputation but also provide a strong foundation for the Indian tourism industry at the international level. Thus, the “Cleanliness is Service” campaign demonstrates the ministry’s commitment to prioritizing quality and cleanliness in every aspect of tourism.
